Business Technology

How to Ensure the Success of Your Mobile App

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How to ensure that your mobile app will make money

With millions of apps available on Google Play and Apple Store, making your own mobile app cut through the noise is only half of the battle.

Actually, before getting caught up in designing your app’s interface and start thinking about how to get it noticed, downloaded and positively reviewed, you need to answer a very important question: Will my app make me any profit?

Since around 60% of iOS apps fail to make their developers any money, you need ways to monetize your app. Today, we will be sharing those strategies with you to ensure that your app is lucrative and successful.

Mobile app pre-monetization steps:

  • Make sure there is a market for your app

Before you take a dive and launch your app to the public, you need to test the waters. Get an idea of who and where your audience is and try to tailor your app to their needs. Furthermore, conduct a market search to better define demographics and understand your industry’s current struggles and challenges. This will help you come up with innovative solutions that people will want and will be willing to pay money to get.

Think of how your app can increase productivity, make experiences more gratifying or simplify your audience’s every day lives. Also, take some time to work with UX/UI developers, business analysts and growth advisors to streamline the functionality of your app.

See Also: How to Use Mobile Marketing for Growing Your Small Business

  • Collect your fans before your monetize

One of the best ways to ensure that your have a market for your mobile app is by building a fanbase before monetizing it. To achieve that, you need to create consumer lists that you can expand as you start marketing your app. Start with family, friends and fans and as your lists grow try segmenting them so you can better customize your marketing efforts to each group.

You can also allow your new users to test drive your app before they go for any paid plans. This will help them get a feel of your app and its functionality and encourage them to pay for more features and options.

  • Take audience feedback to heart

To ensure that your app makes you money, you need to really listen to your audience and analyze their feedback to make necessary changes to your app. Remember this: Your audience will always have great feedback about your app that you can never get elsewhere. This means that if you really want your app to grow and succeed, you need to spend time adjusting it according to their needs and recommendations.

Moreover, when you add features suggested by your users, they are more likely to pay for those features than when you decide to introduce them yourself based on your own speculations.

See Also: How to Use Live Streaming to Reach Your Audience

  • Simplify the technology

90% of users download apps and delete them after the first try. Only 16% of users are willing to give an app a second chance. Armed with this knowledge, you must understand that if your UX is not simple enough, users won’t stick around for too long. This is why it is imperative that you create a simple and unique user experience for your customers. Make sure to test out and fix any bugs. Also, as you move forward with monetization, ensure a seamless integration with your app’s purpose and functionality.

You can also think about reward options and loyalty programs to capture your audience’s attention and keep them coming back for more.

Have you developed your own mobile app? Is it making you the profit you had hoped for? Don’t hesitate to share with us your experience and insights in the comment section below! 

About the author

Beirut Abu Hdaib

Can be bit of a monomaniac. My lust for word manipulation is insatiable. An often doleful #writer with a flair for #marketing & #socialmedia :)

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