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How to Use Visual Storytelling for Effective Content Marketing

visual storytelling
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Visual storytelling for gaining Facebook traction

In this age of information clutter, you need to create effective marketing strategies to make your content stand out and capture audience attention. However, how can you make your content unique enough to cut through the noise? Visual storytelling is one of the most promising answers!

According to statistics, this type of storytelling results in greater engagement, traffic and sales as well.

So what do you need to effectively use this approach? Here are some tips to help your content stand out on Facebook.

Using visual storytelling for FB content marketing:

  • Showcase your culture

Firstly, one of the best ways to connect and engage with your audience is by giving them an inside look at your inner culture and values. By doing this, you have better chances to gain their trust and create a more personal interaction with them.

To showcase your culture effectively, you can share images that demonstrate company achievements and employee happiness. Furthermore, you can also share the CSR strategies your brand is passionate about.

  • Have a mascot as your spokesperson

Mascots give a face and personality to your brand. This makes them very valuable on Facebook. Moroever, if your audience are mostly kids, mascots are almost always the option.

The right mascot will encourage your audience to engage with your content and may even push your brand beyond social.

See Also: How Often Should You Post to Your Facebook Page?

  • Post fan-generated content

Posting audience-generated content can really build a deeper relationship with them. So try using your audience content to tell your brand story. Furthermore, when you share with and tag your audience content, you will encourage them to talk more about your brand. This type of word-of-mouth promotion can prove very effective for your brand.

  • Share reviews & testimonials

Use testimonials and reviews to showcase how your brand has impacted the lives of people from different walks of live. Moroever, show your audience how you started out as a business, the challenges you faced and what solutions you brought to the table. This will make your audience more inclined to be involved with your brand in the future.

See Also: Tips for Creating & growing A Facebook Group

  • Leverage the power of videos

8 out of 10 most shared content on Facebook includes some kind of video. So try translating your stories into videos that people will share and comment on. In addition, go for videos that will interest, motivate, inspire and excite your audience.

Finally, remember this: Understanding the importance of visuals in portraying your brand’s story will add a new dimension to your marketing mix. So make sure that you do it right and establish a deeper, mutually beneficial relationship with them.

How do you use visual storytelling for your business or NGO? Share with us your own tips and tricks in the comment section below. 

About the author

Beirut Abu Hdaib

Can be bit of a monomaniac. My lust for word manipulation is insatiable. An often doleful #writer with a flair for #marketing & #socialmedia :)

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