Business NGOs & Charity Social Media

How to Create An Effective Social Media Marketing Plan

marketing plan
Image Source:

Tips for creating a marketing plan that works!

Are you on the lookout for an effective social media marketing plan that provides massive value to your audience and fits in your schedule? Do you feel overwhelmed about all the potential growth opportunities and possibilities you are missing out on? Would you like some guidance on where to start in social media or how to put the pieces together?

If you have answered yes to any of these questions, you’re in luck! Today, we will be giving some great tips on how to create an effective social media plans for all your social media channels.

Just sit back and enjoy this informative and educational read.

Creating a social media marketing plan 101:

  • Determine your vision & your goals

The worst thing you can do is approach your social media channel blindly. You need to know where you want to go, what you want to accomplish and how you will get there. This is why you need a clear vision as well as clear and well-defined goals. Moreover, you need to make sure that your goals are measurable so you can utilize your time and resources wisely.

  • Define your audience & what they need

You need to truly understand who your audience are and what they need. If you fail to do this, you will also fail in producing the content they want. So you need to define the following: Their age, what they do, their income level, their interests, the obstacles they are facing, what motivates them as well as their likes, dislikes and habits.

The more clearly you can define answer those questions, the more you will be able to produce an effective marketing plan that will suit their needs.

  • Choose your social media channels

You do not need to be on every social media channel out there. However, you do need a strong social media presence on relevant and industry related social media platforms. So take the time to focus on those channels that will bring value to your business and help you grow. One way to do this is by learning where your audience hangs out and following them there.

See Also: How to Utilize Content Marketing to Generate Leads

  • Create your social media content strategy

Now it is time for you to map out your content strategy. To do this effectively, you need a purpose and a plan of action. You can always learn from industry leaders and follow in their footsteps. Moreover, you can also test different types of content and see how it resonates with your audience.

  • Set up a workflow

Now that you have some of your ducks in a row, you need to figure out a workflow that fits in your schedule and lifestyle. Keep the following in mind: you need a few uninterrupted hours per day to get your work done. So try to figure out the perfect time for you to cross out those tasks from your daily list. Furthermore, if you find that your schedule is too busy, don’t hesitate to delegate the work to a professional who can do the work on your behalf.

See Also: How to Use Visual Storytelling for Effective Content Marketing

  • Track & measure your results

Remember this: failing to track and measure results will waste timeeffort and resources. This is why it is essential that you continuously measure metrics such as page likes, website clicks and sales conversions. Moreover, the more you know which actions are producing more results, the more you can place your focus where it actually counts.

  • Engage, convert & grow

Finally, it is now time to start focusing your efforts on potential clients, conversions and tasks consistency. So pay attention to messages, comments and other audience engagement. In addition, free up some of your time to make engagement stronger and more valuable.

What other tips can you provide our readers to help them create an effective social media marketing plan? Please don’t hesitate to share your tips and knowledge in the comment section below. 

About the author

Beirut Abu Hdaib

Can be bit of a monomaniac. My lust for word manipulation is insatiable. An often doleful #writer with a flair for #marketing & #socialmedia :)

1 Comment

Click here to post a comment

Your email address will not be published. Required fields are marked *

  • You have shared some important inspiring ideas on social media marketing. Cleared all my doubts associated with Social Media Marketing, will use it more productively from now on with more consideration to conversation instead of just self-promotion