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How to Leverage Social Media During Live Events

Leveraging social media during live events
Leveraging social media during live events

Ways to leverage social media during live events…

Live events can be a great opportunity for your business to activate people and generate social exposure. But how can businesses leverage social media during live events? Keep reading to find out!

How to leverage social media during live events:

  • Broadcast from the event

Whenever possible, it is a great idea to go live from the event to give viewers, near and far, an experience they might have otherwise missed. If you do not want to commit to a full live broadcast, you can always leverage Snapchat to give viewers a peek into what is going on. Be sure to promote your broadcast ahead of time to reach audience across multiple platforms.

  • Geotarget attendees

Location targeting and geofencing are both excellent tactics for driving user engagement among an on-site concentrated group. Moreover, they are effective in delivering premiums such as prizes or exclusive content to your audience. Using these tactics allows you to promote your brand and campaign while matching your audiences’ needs and preferences.

  •  Use Snapchat geofilters

If you are looking to be a part of the event attendee’s story, Snapchat geofilters is the best way to do so. This tactic works well when you are not able to physically be at an event yet still want to reach your consumers there. Learn how to setup a Snapchat geofilter by clicking here.

  • Set up a scavenger hunt

If you want to have some fun with your audience and get them engaged at the same time, scavenger hunts are your best bets! Leverage social media to leave clues for your audience on where to find the next clue or the prize. “Instahunts” can be executed across social media channels or on one channel and you can use videos to promote the hunt or give clues.

  • Create living storyboards

Curate and share great content about a live event and encourage your audience to become part of the story by doing the same. You can share pins, tweets, images etc. to bring the event to life. This allows you to connect with your audience while enhancing their experience at the event.

Hope you’ve enjoyed this post. Don’t hesitate to drop us a line in the comment section below! 

About the author

Beirut Abu Hdaib

Can be bit of a monomaniac. My lust for word manipulation is insatiable. An often doleful #writer with a flair for #marketing & #socialmedia :)


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