Grow your Instagram audience with these surprisingly easy tips
The easiest way to grow the number of your followers on Instagram is by paying for ads. However, what if you don’t have an advertising budget to help you do that? How can you you grow your Instagram audience? What are the steps you need to take?
Here are some inspiring ways to help you grow a targeted audience.
Tips for growing an Instagram audience:
Post more often
Nothing is more invisible than a quiet account. If you are seeking to grow your audience, your account needs to be active. This means you need to publish good, entertaining photos regularly. Posting too little or not enough will hinder your efforts in creating a successful and attention grabbing account for your brand.
What you post on Instagram is key to your target audience growth. This is why your posts need to be consistent and relevant to your activity. So if you are in the fashion business, try to post everything related to fashion. On the other hand, if you are a restaurant or a coffee shop, your posts should be centered around food and beverages rather than puppies for example!
Like & comment
Liking other people’s photos or commenting on them is more important than you think in getting your account noticed. Moreover, it is a subtle way of asking others to do the same in return.
Bonus tip: Make sure that your comments are thoughtful and interesting.
If you want others to follow you, then you need to follow them too. So look for accounts from your niche and follow them. This is the best way to start you off for your first couple of hundred followers. Moreover, the more you follow people, the more you can comment on and like their content, which in turn will benefit you as a brand.
Do you have other accounts on social media channels? Use them to let your audience know that you are on Instagram. You can also cross promote the images you post on Instagram to Facebook and Twitter for more exposure.
Another way to grow your Instagram audience is by turning your images from mediocre to awesome. To do this, you can use the filters provided by Instagram. Actually, using filters can help you get more likes and comments.
I never ever see a quote that I don’t like on Twitter, Facebook or Instagram. This is why posting motivational quotes is a good idea to get more attention to your account. However, make sure that the quotes you choose target the right audience. Your choice of images and quotes should always correspond with your audience group.
Try Instagram stories
Although Instagram stories vanish after 24 hours, they can still get you extra exposure while they exist. So try posting stories every now and then to get more engagement and increase interest in your account.
Ask for tags
You can always ask your followers for likes and comments. Moreover, asking your followers to tag their friends is also an extra step you can take to bring more eyes to your account.
Bonus tip: Make sure that you do this without being boring or spammy.
Emojis are an awesome way to show gratitude and be funny without the need to write a lengthy text. This is why it is a good idea to use Emojis in your comments and replies to get more attention to your account.
Monitor & learn
Unless you post and test reaction and engagement, you will never really understand what your followers want. So go ahead, test out the images you have, monitor the reactions you receive and learn what your Instagram audience likes then give it to them. Moreover, always be open to change and adjustments.
What other tips can you share with us for growing your Instagram audience? Don’t hesitate to drop us a line below and let us know!