Figuring out Facebook posting frequency
When it comes to using social media, there is no “one size that fits all”. This is why when wondering how often you should post on your Facebook page, there could never be just one right answer. However, there are some tips and pointers that you could use to help you figure it out. Today, we will be sharing those with you.
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Factors that determine how often to post on your Facebook page:
The frequency of posting often depends on some factors. There is no magical number that works for all. However, the following points will help you figure out your magical number:
Your Audience Demographics & Preferences
The first two things you need to consider are: 1) Who your followers are & 2) What they like. You can use Facebook’s insights to dig deeper and find out who your audience are, what they prefer and what is working for them. Moreover, you can use demographics to study the groups of people your posts reach and better learn about the best styles of posts as well as the best times to post.
The Type of Your Business
While most businesses and NGOs alike can greatly benefit from social media, it is essential to understand that the type of industry you are in plays a big role in determining the frequency of posting. One way to get better results is by using the Pages You Watch tool to study how businesses in the same industry are using Facebook pages and emulating them. Just go to Insights -> Posts -> Add Pages and create a list of businesses to follow. Then use the comments, reactions and shares to learn more about how to create a successful strategy for your own page.
The Type of Posts
It is not rocket science that certain posts will perform better than others. This is why if you are thinking of posting several promotional posts a day, I urge you to reconsider. What you need is relevant, interesting, funny or even educational content that provides some kind of value to your audience. To know what works best, go ahead and experiment with different types of posts then track the engagement for each.
Your Number of Followers
Facebook’s new algorithm shows your audience more of what they love. This was not good news for organic reach, which you should be aiming to get more of. What does this mean? Well, it means that the larger you page is, the less the organic reach. So the larger your page is, the more you need to post daily and target different segments of your audience.
Your magic number!
As I mentioned above, knowing your audience and adjusting your posts to match their preferences gets you one step closer to your magical number. However, it is always a good idea to start with 1-2 posts a day as a baseline and experiment with more or less frequent posting as you go along.
Remember: External factors such as time zones, holidays and current events will influence your follower’s engagement. So take that into account while analyzing your data.
How often do you post to your Facebook page every day? Don’t hesitate to share with us your experience and insights in the comment section below.