How to engage your Facebook fans
Your Facebook page has a lot in common with the 90’s sites: every business has one and wants the world to know it. However, most of these businesses have no idea how the page should fit in their marketing strategy or the essential role it plays in growing their business. Actually, plenty of Facebook pages end up being just a place that has a few pictures and tidbits about the business in addition to a slew of barren automated posts on their wall. For a Facebook page to be truly successful, it needs to engage the public and attract its fans to interact with it. So, here are 5 ways to help you better engage your Facebook fans.
Powerful Ways for engaging your Facebook Fans:
A great way to get your fans interested and active on your page is by asking them for their feedback. One way to do that is through polls. When creating a poll, make sure to use simple words, offer enough options to cover a wide range of possible answers, limit those options to 4 or 5, and always try to use close-ended questions.
But why polls? They are easier to participate in, will not take too much of your fans’ time and they also pave the way for people from opposite sides of the aisle to share their opinions.
Everyone loves prizes! Actually, nothing can get your fans more excited than offering them a chance at being winners. If you rub people’s competitive spirit in just the right way, they will be eager to compete and challenge their friends to do so as well. If you are looking for an effective way to extend your exposure beyond your core audience, this is the one. Just remember this: the prize you offer doesn’t have to be extravagant, even a $50 gift card can do the trick.
Sharing and celebrating milestones with your fans is yet another way to make them feel closer to your business and help them develop a personal relationship with your brand. Have you reached a thousand fans? Take time to share that and thank them for it. Did you pick up new business through your page? Show your gratitude about it. Is it your one year anniversary? Share the love with them. The point is this: regardless of what qualifies as a milestone, be sure to share it, celebrate it and offer thanks to your fans because you couldn’t have done it without them.
Showcase your fans
Fans love prizes but you know what they love even more? Being recognized for their efforts. Showcasing your fans on your page is one way to do that. So ask them to upload photos of themselves on your page (and maybe include your brand in those pictures). You can also just award your loyal fans by having their picture showcased on your page with a small thank you note included.
Leverage your content
If you are a well-established brand or you have certain exclusive content, make sure that you share that with your Facebook fans. Sharing valuable, interesting and authentic content can go a long way for your brand. It can also help raise awareness about who you are and what you do without being too promotional or intrusive.
Do you have any other suggestions for engaging your fans on Facebook? Don’t hesitate to share with us your thoughts and comments below.
*Original post written by M. Bamieh at thoughtpick.com