Tips for increasing customer retention via social media
Customer acquisition and customer retention are two very important functions for business growth and success. However, since the latter costs less and can significantly increase revenues, marketers are always on the look out for ways to retain their existing customers.
Retaining customers starts with listening to them and learning about their needs and preferences. Then you take it from there.
With 3 billion social media users out there, what can you do to keep your customers coming back? What ideas and tips can help you learn how to better satisfy them using your social media presence?
Read more here to find out!
Customer retention via socia media:
Take advantage of social listening
As I have mentioned earlier, listening to your customers is the very first step you need to take to ensure that they stick around.
But why is that important?
Well, the more you take the time to listen to your customers, the more you know what they want, like and need. This will help you provide them with value and keep them satisfied. And happy customers are loyal customers!
Reward active customers/advocates
When you find customers who actively promote your brand, products and/or services, take the time to reward them. When you show appreciation and gratitude for their efforts using incentives, you strengthen the bond between your brand and your customers.
Focus on customization & personalization
Instead of sharing generic and impersonal messages on your social media channels, engage with your customers on a more personal level. To do that, make sure to dish out personalized content that brings value to customers and makes them feel appreciated, loved and heard.
Give irresistible offers
Let’s face it: Customers LOVE offers & discounts! If you want to gently force your customers to stay loyal to your brand, you need to offer them irresistible offers every now and then.
Offers such as these can keep customers with you even if they don’t like your brand. Moreover, they can even convince people to switch to your brand.
See Also: How to Get the Most Out of Customer Data
Use social influencers
Your ability to rope in some social media influencers will help you appeal to your target audience and seamlessly promote your brand. Moreover, with the right social influencers, you are more likely to gain loyal followers and customers for the long run.
Speak your customers’ language
You have probably heard the saying that goes: It’s not about what you say, it’s about how you say it. This also applies to your tone when posting on social media channels. To guarantee customer retention, you need to find the right tone and use the same language your customers use.
Know when to share
Finally, to better retain your customers, you need to know when to share and engage with them. For example, sharing your most valuable content while your customers are asleep is a waste of time and effort. So make it a point to learn their habits and demographics to reach them and interact with them.
What other tips can you share with us to increase customer retention? We look forward to hearing your insights and feedback in the comment section below.