How to Create Amazing Welcome Emails

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Tips for creating great user welcome emails

In our highly competitive markets, it is easy to forget or underestimate the importance of certain activities such as sending welcome emails to new customers. However, these emails are very important for business growth in general and building customer loyalty in specific.

But what suggestions can we give you to create better user emails that actually make a difference? How can you use these messages to blast and nurture campaigns and avoid poor execution mistakes? Let’s learn more about this together.

Welcome emails 101

  • Use short subject lines

Try using the word “welcome” in your subject line. However, strive to ensure that you remind the user of the relationship and its initiation while keeping it short, sweet and straight to the point.

  • Go for text emails

To ensure that your first email is not marked as spam, use text instead of HTML. Choose the easy-to-read text for your welcoming email then follow up the next day with a beautiful and interactive HTML email.

See Also: How to Thank Your Customer for Choosing Your Business

  • Write clear copy

Before you start writing the copy for your welcome emails, you need to define the goal behind your emails. Are you looking to increase the number of your newsletter subscribers? Or are you just looking to enhance brand awareness? Whatever your goal is, think about the copy that will help you attain it. Moreover, you can use the copy inside these emails to add a CTA and provide links to your site and blog.

  • Highlight your value proposition

Customers like to be reminded of what’s in it for them. Take advantage of welcome emails to remind them of your value proposition and what they will benefit from using your products/services. Furthermore, use screenshots and images with your brand identity to help keep your brand fresh in their minds.

  • Customize & personalize

It is aways a good idea to personalize your emails whenever possible. So, if you have the recipient’s name, make sure that you use it. Furthermore, use “hello” and “thank you“. If you have any further information that you could use to personalize the email to your recipient’s needs, desires and preferences, don’t be afraid to utilize them as well.

  • Be prompt

Your welcome message should be sent as soon as the user subscribes to your list. This will remind the user of your brand and show him/her that you care enough to follow up right away.

  • Deliver on your promises

Expectations can be the root of all evil – IF you fail to deliver on your promises. This is why you need to make sure that you do not get carried away and send more emails than you have initially promised. Also, do not switch to html without getting your users’ approval first.

  • Encourage sharing & engagement

Give your subscribers plenty of reasons to share your messages with family and friends. Moreover, make sure that you reward engagement with discounts, e-books and other valuable gifts that will entice them to spread your messages.

  • Remind users to archive your message

This is very important when your email has some specific log in information your user might need later on. Moreover, it helps them better manage your emails than when they delete them.

See Also: How to Bridge Gaps Between In-Store & Social Media Experiences

  • Perform A/B testing

Test, track and tweak your welcome emails to ensure quality. The last thing you want is to send a welcome email that does not load, has broken links or is improperly formatted.

Can you share with us some more tips for effective welcome messages? We would love to hear from you in our comment section below. 

About the author

Beirut Abu Hdaib

Can be bit of a monomaniac. My lust for word manipulation is insatiable. An often doleful #writer with a flair for #marketing & #socialmedia :)

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