Tips for creating great user welcome emails
In our highly competitive markets, it is easy to forget or underestimate the importance of certain activities such as sending welcome emails to new customers. However, these emails are very important for business growth in general and building customer loyalty in specific.
But what suggestions can we give you to create better user emails that actually make a difference? How can you use these messages to blast and nurture campaigns and avoid poor execution mistakes? Let’s learn more about this together.
Welcome emails 101
Use short subject lines
Go for text emails
To ensure that your first email is not marked as spam, use text instead of HTML. Choose the easy-to-read text for your welcoming email then follow up the next day with a beautiful and interactive HTML email.
Write clear copy
Before you start writing the copy for your welcome emails, you need to define the goal behind your emails. Are you looking to increase the number of your newsletter subscribers? Or are you just looking to enhance brand awareness? Whatever your goal is, think about the copy that will help you attain it. Moreover, you can use the copy inside these emails to add a CTA and provide links to your site and blog.
Highlight your value proposition
Customize & personalize
It is aways a good idea to personalize your emails whenever possible. So, if you have the recipient’s name, make sure that you use it. Furthermore, use “hello” and “thank you“. If you have any further information that you could use to personalize the email to your recipient’s needs, desires and preferences, don’t be afraid to utilize them as well.
Your welcome message should be sent as soon as the user subscribes to your list. This will remind the user of your brand and show him/her that you care enough to follow up right away.
Deliver on your promises
Encourage sharing & engagement
Give your subscribers plenty of reasons to share your messages with family and friends. Moreover, make sure that you reward engagement with discounts, e-books and other valuable gifts that will entice them to spread your messages.
Remind users to archive your message
This is very important when your email has some specific log in information your user might need later on. Moreover, it helps them better manage your emails than when they delete them.
Perform A/B testing
Test, track and tweak your welcome emails to ensure quality. The last thing you want is to send a welcome email that does not load, has broken links or is improperly formatted.
Can you share with us some more tips for effective welcome messages? We would love to hear from you in our comment section below.