Using user behavior for improving your website design
Cluttered, difficult to navigate and complicated websites are infuriating and repelling to say the least. In fact, if your website design is not intuitive and user-friendly, you are very likely to lose potential customers with no chance of their return.
When designing your website, you should always keep your customer’s experience/journey in mind. Failing to do so will surely cost you visitors and business as well.
So what user behavior principles should you use to improve the overall look and feel of your business website? How can you use design and content to decrease bounce rates and increase ROI? Read more here to find out.
Tips for better website design:
Users shop from trusted brands
Your need to create a website your users will trust. But what are the factors that can help build that trust? The look and feel of your website, brand recognition, security assurance, contact details and positive customer reviews.
It is important to remember that you have a very small window of opportunity to capture user attention once they land on your site. Make sure to have high quality landing pages. Moreover, as tempting as it is, avoid asking the user to share too much information with you upfront.
Users want fast, effective solutions
Everything you do for your business should be customer-oriented, this includes your website design. You need to help visitors solve their problems as quickly and easily as possible. Furthermore, you need to make sure that your visitors have a pleasant experience on your website – not a problematic one.
Avoid focusing on functionality at the expense of user experience. When in doubt, go for simplicity as that will help you score points with your visitors almost every single time. Just look at Google’s design and you’ll know exactly what I mean!
Users hate distractions & pushy sales tactics
The last thing you want to do is turn off your visitors from you website by using pushy sales tactics and unnecessary distractions. Avoid bombarding visitors with pop ups asking them to sign up to your newsletter as soon as they land on your website. Give them a moment to breathe and take in all the information first.
If you really need to add a pop up on your site, make sure it are mobile friendly and easy to cancel. Also, use it once and make it as unobtrusive as possible.
Users navigate top-left first
Your visitors are most likely to navigate through your page starting at the top-left, which is exactly where you should place your logo. This helps visitors quickly associate your content with your brand. Furthermore, be sure to include your logo on the top-left of every website page and link the logo back to the homepage.
Users hate getting lost
Your website design needs to guarantee that visitors know here they are and where they will go next at all times. If you fail to have good navigation and the visitor gets lost, he will probably leave and never return. Use menus and internal links within pages to make it easier for the visitor to navigate and for Google to crawl and index your site.
You can also consider adding a CTA on every page to help guide your readers to the next step.
Users don’t like too much text
When designing your site, you need to keep in mind that the average visitor will only skim through your content. Make sure you pay extra attention that your copy is concise, fresh and easy to read. Moreover, make your sentences scannable by breaking up paragraphs and sentences as well.
Users hate mistakes
Typos, server errors and broken links are just a few examples of sloppy mistakes that visitors hate. Create a solid and user-friendly website by performing user testing to double check quality and eliminate mistakes.
What other website design tips can you share with our readers? We are always looking forward to hearing your insights and feedback in the comment section below.