Reasons why SEO strategies fail
When it comes to SEO, there is no ‘one size fits all‘ panacea. What can work for your business, may fail for your competitor and vice versa. This is why when you are thinking of which SEO strategies to employ to grow your brand, you need to take time to understand SEO, its advantages and its shortcomings as well.
So you’ve been trying to utilize SEO and have been failing miserably so far. What have you been doing wrong? And how can you fix it? Let’s go through the reasons together and explore the possible solutions.
Why do SEO strategies fail?
You are ignoring content quality
I’m sure you have heard the expression ‘content is king‘. And in some cases it is very much so but only when the content is of high quality. Actually, a surefire way to turn off your customers and get your website banned by search engines is by publishing poor quality content and stuffing keywords while you’re at it. Your customers are looking for valuable information. When you provide them with junk, they won’t be coming back again.
Solution: Take time to write original, high quality content and you have won half the SEO battle. Moreover, make sure that your keyword density does not exceed 3-4% of your total content.
You are trying to use SEO to revive your business
SEO can have many great benefits for business growth. However, it is not a magic pill that your business can take to revive if it’s on its death bed. If your business is unable to make any profits, attract new customers or even facing bankruptcy, all the SEO strategies in the world will not bring it back to life.
Solution: Try spending your time, money and effort investing in researching and employing strategies to help revive your dying business. Or do some market research and explore new possible business opportunities.
You have reputation management issues
Word of mouth advertising is alive and well. In fact, it is still a very powerful tool that can easily make or break your business. I personally always make it a point to look at product reviews before purchasing any product online. What does this mean for your business? Failing to manage your online reputation can have bad repercussions for your brand. When your business has more links for negative reviews than SEO links, search engines will pay more attention to those links, which in turn could vandalize all your SEO efforts.
Solution: Have a reputation management plan set in place to quickly and professionally deal with any negative feedback about your products or services.
You failed to make changes on your website
In order for your SEO strategies to work, they need to be comprehensive. You also need to apply them to your website updates. Why? Because failing to match your search engine optimization strategies with your website changes can cost you some page ranking and lead to a drop in traffic as well.
Solution: Always make it a point to include any SEO strategy elements into your website updates.
Do you employ SEO tools and strategies for your company? What are the reasons these strategies can fail? And what advice and tips can you share with our readers to help ensure the growth and success of their business? We are looking forward to your comments below.