Tips for elevating your personal brand in 2018
Are you thinking of fully committing to building your personal brand? Are you looking for ways to leverage it and bootstrap its growth? If you have answered yes to either of these questions, then you have certainly come to the right place.
When done right, personal branding has the power to set you as an authority, create a unique voice for your brand and attract customers to you. But how do you make that happen? What can you do to elevate and promote your brand in 2018? Let’s explore this interesting topic together.
Promoting your personal brand 101:
Launch weekly newsletters
Since email marketing is still an effective marketing technique, building an email list and sending out newsletters is very important to the success of your brand. Create unique, interesting, educational and informative newsletters and send them out on a weekly basis. Moroever, use your newsletters to inform your customers about your milestones, ventures and any new products/services you plan to launch. This type of content will boost awareness while strengthening your personal brand as well.
Run personal branding campaigns on Facebook
You might already be running Facebook ads for your business, but are you doing the same for your personal brand? If not, it’s time that you consider doing so. Create a public page on Facebook and use it to get your brand in front of the audience you want to attract. Then, set a small budget, like $3 a day, to grow your brand and push audience to your site.
Regularly post long-form content on LinkedIn
Publishing long-form content on LinkedIn can really help you grow your LinkedIn audience. You can then push those readers to your other social media platforms and benefit from the exposure. Make sure that you are seen and heard by posting interesting and original content. Moreover, engage your readers by turning comments into conversations and establishing yourself as an expert in your market.
Create a standalone website
A personal website can really help you leverage and grow your personal brand. Although blogging is good for your business, you need to separate your business from your brand. To start off, create a simple website with an ‘About’ page and a blog. Then blog and share your content across your social media platforms.
Participate in Twitter chats
Twitter chats are a great way to find and meet influencers in your industry. So go ahead and participate in relevant chats or even start your own. They are usually weekly events that last for 30-60 minutes and are great for engaging your audience and answering their questions with valuable solutions.
Vlogs are very popular these days. One way to attract people to your personal brand is by using vlogs to document your day to day life. You will need a unique angle and story to get people on board, but once you do, they can be an effective way to build an audience and push your brand beyond its limits.
Keep reading & learning
In this day and age, knowledge is power. This is why it is essential that you keep reading and learning. Moreover, you need to master the ins and outs of your industry before you offer advice or add your input. In order to give value and grow your personal brand, you need to consume enough information to be an expert on the topic you are addressing.
These are only some of the tips and strategies we have for you on personal branding. Visit us soon for part 2 of this interesting and valuable topic. We look forward to hearing from you in our comment section below.