Tips for producing the perfect video for your business
In previous posts, we discussed the importance of corporate videos for exposure, growth and success. Today, we will take it a step further and share with you the secrets for making the perfect video that will portray what your business is about and engage your customers as well.
So how do you create in-house videos about your small business on a tight budget? What are the steps you need to follow to make an interesting and professional video? Read more here to find out.
Making the perfect video 101:
Choose the right video topic
Before you rush into the filming process, there are a few things you need to consider. The first one is deciding on your video topic. Will your video be a general introduction about your business, its goals and mission? Or will you be highlighting a specific product or service? Do you want your video to feature customer testimonials? Or will you use it for product demonstration? Once you decide on the topic, it’s time to move to the next step.
Create your script & storyboard
Now that you have a specific topic in mind, you need to start writing the script and creating the storyboard. The script is a chronological run-down of scenes, shots and dialogues specifying who will say/do what. Your script should include a section describing your online presence (i.e. website and social media accounts).
Storyboarding, on the other hand, is a great tool for helping draft how you envision your video’s unfolding. You can use it to sketch out each video shot and scene. Moreover, you can add to it dialogue notes, rough images of your scenes as well as technical aspects and effects.
Find the right equipment
The first piece of equipment you need to get is a camera. Nikon and Canon has great reliable DSLR cameras that can help you shoot professional videos. (However, if you are on a really tight budget, you can always use your camera’s phone. Click here for some tips on getting professional high quality videos on smartphones).
To compliment your choice of camera, you now need to choose a lavalier microphone to ensure that your sound is crisp and clear. You will also need a tripod, some lens filters as well as an external flash.
Armed with your video topic, script, storyboard and equipment, you are now ready to start shooting! Give yourself plenty of time for filming and reshoots. Also, keep in mind elements such as lighting and angles throughout the recording process. Moreover, when you are out and about, make sure that you always have extra camera batteries, portable chargers and SD cards on hand.
Edit your video
Once the filming process is done, editing can begin. Make sure that you use a reliable and easy to use video editing software such as Camtasia or Adobe Premiere Pro. Also, make sure that you keep the dimensions of the social media platforms you will share to in mind before you begin editing.
Here are some tips to make your video look professional:
- Use simple transitions such as dissolve as you don’t want to distract your viewers with effects.
- Ensure that the audio is clear by using a noise removal tool.
- Add your business logo as a watermark.
- Have an intro and conclusion slide to highlight your online presence.
When the editing is done, export your video to .4MP or .AVI format.
Publish & promote your perfect video
Your video is ready and it’s time to share it with the public. Make sure you post it on your website as well as all your social media accounts. You can even use paid promotion and boosting to make sure it reaches a wider audience.
Have you ever tried creating a professional video for your small business? What were the obstacles and challenges you faced? We look forward to hearing from you in the comment section below.