Mobile marketing trends for small business owners
Your customers do not go online anymore; they LIVE online! This means that your business needs to go where the eyeballs are, otherwise you will miss out on great growth opportunities. Since mobile is rapidly becoming the go-to channel for reaching customers, here is a look at the top mobile marketing trends to incorporate in your marketing strategies for 2018.
Mobile marketing trends for 2018:
Are you looking to catch customers when they are actively looking for somewhere to go or something to buy? Mobile pay-per-click ads are exactly what you need! Google shopping ads and Facebook ads are two other options you can consider for connecting and engaging with millions of smartphone users using their phones for searches.
By 2018, people will be spending an average of 36 minutes watching videos on their mobile devices. However, they will only be spending around 18.5 minutes watching video on non-mobile devices. This alone is a good enough reason to start investing in mobile video content and advertising for your brand and its offerings.
Take the time to research the different formats for mobile video ads. Moreover, try to keep your videos interesting, engaging and shorten than 2 minutes.
In our previous posts, we have discussed the importance of having a mobile-friendly and responsive website design. Mobile SEO takes things a step further by focus on your mobile site’s core ranking, indexing and keyword leveraging.
In order to succeed at mobile SEO, you need to:
- Focus on authority, usefulness and relevancy.
- Make sure that your mobile site loads fast.
- Create a mobile index.
- Perform a mobile-friendly test and check for errors.
- Take time to research keywords for your content.
Attention: In 2018, Google will begin ranking search results based on website mobile friendliness. Keep this in mind if you are planning to update your site soon.
Mobile apps have been in high demand for many years, and they are not going anywhere! Though not every business will need to develop its own app, mobile apps can be very beneficial for restaurant and gym owners, lifestyle bloggers, artists as well as productivity and software businesses.
Questions to ask before you decide to develop an app for your business:
- What is my main purpose/goal for building this app?
- How will it better serve my customers?
- Can I invest in marketing to promote this app?
- How can I make my app worth the downloads?
The answers to these questions will help you lay out a strategy for moving forward to avoid failure.
You need to make sure that your website is mobile friendly in terms of search too. This means that your website content should include long-tail keywords to attract local customers. Moroever, use semantic search phrases in your SEO to help people who are looking for you via Siri, Amazon Echo or Google Home to better reach your mobile audience.
Example: A user might type in ‘pizza best Amman‘. However, another might voice search ‘What is the best place for pizza in Amman?‘ You need to be ready to help both find you.
In-app mobile content
Creating great content for your blog is good. However, it is not enough. Since Google is now searching apps for content, you also need to create great mobile friendly content as well.
Take the time to divert some of your marketing efforts to your mobile app. Invest time creating valuable and fresh content. Then watch Google deliver more app users and potential customers your way.
People love games and challenges. If you want to increase the use of your mobile app or even boost engagement via social media, your best bet is to create a marketing campaign that encourages your customers to use your app or share your content for a reward or prize. Click here for some examples of app gamification done right.
Finally, which mobile marketing trends do you use for your business? Which of them do you think works best for you and why? Share with us your thoughts and feedback in the comment section below.