How to do link building outreach the right way
Nothing good in life comes easy. We have all heard this phrase before and we know what it means. However, sometimes we fail to define the meanings of both good and easy! When it comes to link building outreach, getting the results you want is not an easy task, especially when you fail to employ the necessary tactics.
Moreover, the definition of good results may vary from one perspective to the other. So while getting 3-4 links out for your campaign can be great for you, others won’t settle for less then 50 maybe even 100 links.
But how can you do link building the right way? What missteps should you avoid? Let’s explore together.
Link building outreach 101
STOP mass emailing
You can’t really batch and blast your way to success. So if you think that mass link-begging emails are the way to go, you need to think again! Actually, research has found that the success rate of such approach is less than 3%. This means that you will be wasting your time and resources on a half baked solution.
Establish name recognition
This one is rather straightforward yet still many people get it wrong! Yes, you need to establish name recognition with a potential link partner BEFORE you ask for links. How can you do this? Well, it is rather simple if you ask me and here is how you can get it done:
- Take the time to follow potential link partners on social media.
- Send them important and relevant questions about a certain topic.
- Leave valuable comments on their blogposts.
- Ask your potential link partner about blogpost ideas.
Remember to make sure that all your efforts do not seem sales-pitchy. This will greatly help you with name recognition and may even be the start a of fruitful long-term and mutually beneficial relationship.
Avoid sounding like a template
When sending out an email, make sure that your link building outreach template does not really sound like a template. Moreover, choose an effective template that sounds perfectly natural and personal as well. Test out the template by sending it to a few colleagues and asking for their feedback. Here are some points you need to keep in mind about your templates:
- Keep things fresh by sending out a new template to each different group you are reaching out to.
- Avoid the urge to copy existing templates and past campaigns.
- Write your template with one person in mind.
- Make your template as specific as possible.
- Leave room for personalization.
Give link partner the inside scoop
No matter how great it is, old content is boring and in many cases outdated as well. If you want to stir up curiosity, use exciting new resources that are worth talking about. Furthermore, engage link partners by giving them the inside scoop on new resources, products and big company announcements. When a link partner is curious about a new story, he is more likely to link to it after the news breaks.
Make your links count
If you want a potential link partner to link to you, you need to give them a reason to do so. The above points will pave the way for that to happen. However, you also need to give first in order to receive. This means building quick and meaningful relationships with potential link partners that are far from ego baiting and manipulation.
Now it’s your turn! What do you do to get better results from your link building outreach? What practices or principles have you found most effective? Don’t hesitate to share with us your thoughts and insights in the comment section below.