Tricks & hacks for getting Google reviews
Having an online presence is very important to the success of your business. For your online presence to be powerful and meaningful, it needs to promote trust and confidence. Moreover, it needs to favorably influence customers’ purchasing decisions. One of the surefire ways to achieve that is through Google reviews.
Since most customers read online reviews and incorporate them in purchasing decisions, reviews are becoming a very crucial part of any marketing strategy.
But how can you get Google reviews for your business? What are the tips and hacks you need to utilize? This light read will arm you with the artillery you need to achieve your target.
Google reviews 101:
Ask for the review
Having a high quantity of positive reviews can go a long way for your business and its success. Actually, having a 5 star online rating can boost search click-through by around 28%. If you want your business to stand out from the crowd, you need excellent feedback. One of the ways to get that feedback is by asking for it.
But how do you get people to leave you a review?
First of all, you need to compile clients and vendors whom you have a good relationship with in a list. Then, you take that list and send them an email explaining how you are looking to improve your online presence. The email needs to be simple and straight to the point. Also, make sure that you include the Google review link in the email to facilitate the process.
Educate your customers on how to leave a review
The easier and smoother the process of leaving a review is, the more people will be encouraged to do it. This is why you need to take the time and show your customers how to leave you a review.
You can always leave the instructions on your site or blog. To spice things up, you can even make a fun and simple instructional video that can take them through the process step by step.
Remember this: if you fail to make the process simple, you will never accumulate enough reviews for online success.
Add a call-to-action button
Getting a Google review can be difficult however it should not be painful. Adding a simple call-to-action button to your email signature can easily generate a good amount of feedback. When done right, this can have a great impact on the amount of reviews you get.
You can even add a short line asking customers if they have feedback with a link directing them to where they can leave it.
Get your timing right
It really all boils down to when you ask your customers for feedback; i.e. which stage of their customer experience. If you ask for details too early before they actually experience the benefits of your product/service, then you will not get the right feedback. On the other hand, if you ask for feedback too late, the excitement of using your product/service would have faded away. Thus, here too, you will get the wrong feedback.
So you need to find the balance and aim to ask for feedback at the right time throughout your customer’s experience with your brand.
Automate your reputation management process
Having a strong online presence is great for your business. However, failing to have control over your online reputation is definitely not. This is why you should try to automate your reputation management process.
There are various tools you can use to do that and they can help provide you with easy solutions that can help your customers leave reviews easily and quickly.
Take time to respond to reviews
Many businesses ask for feedback and reviews yet fail to respond to them. This is a no, no! Instead, you need to make time for responding to each and every review. Not only is this excellent for getting more customer reviews, it also provides SEO benefits and gets you higher rankings in the SERPs.
Bonus tip: Make sure you report any offensive or incorrect reviews. Also, always be smart when responding to negative reviews.
Integrate feedback requests within your company process
Asking for Google reviews should not be a one time off event. Make sure your employees understand the value of these reviews. Educate them on the different approaches they can use to ask customers for feedback. Moreover, if you have the budget for it, incorporate a review program where employees get a bonus when their clients leave reviews.
Setup profiles on multiple review sites
Google reviews are great. However, you can also create accounts on different review sites such as Yelp, Facebook and Yahoo to improve your online reputation. Furthermore, you can setup accounts on industry specific review sites such as TripAdvisor and Zomato for restaurants.
Are you actively working on getting more Google reviews? Do have any more tips you can share with our readers? Please don’t hesitate to do so in the comment section below. Also, if you have enjoyed this read, don’t forget to like and share it with friends and colleagues.