Tips for Increasing Your E-Commerce Sales
Whether you’ve just recently launched a startup or have been in business for several years, increasing your e-commerce sales will definitely benefit you and your company.
Since any business experiences declines and plateaus, it is your job to find new ways to continuously get more customers and increase sales.
When it comes to growing your business, the phrase ‘old is gold’ does not apply. You need to always be on the lookout for new strategies and trends. But what strategies actually work? And how can you generate more sales on your e-commerce website? Read more below to find out.
Best way to boost your e-commerce sales:
Focus on your existing customers
Many businesses think that the number one factor affecting their growth rate is lack of customers. However, this is not the case. What you need to do is target your existing customers instead of focusing on customer acquisition. Your loyal customers have higher conversion rates, add more items to their shopping carts and can generate more revenues when they visit your site.
Bonus tip: Create loyalty/reward programs to encourage customer retention and repeat purchases.
Make sure your e-commerce site is trustworthy
No one wants to shop on sites that seem sketchy or duplicitous. This is why in order to increase e-commerce sales you need to make sure that your website is secure. Moreover, you need to proudly display any security badges that your site is utilizing. Make sure that you do not try to deceive or mislead your customers by slapping random badges that you did not earn.
Utilize video demonstrations
Let’s face it, consumers love videos! Actually, research shows that websites with videos can get the average user to spend 88% more time browsing their pages. To increase engagement and interest in your products, use videos to show how your products benefit your customers’ daily lives. Furthermore, you can also use videos to show how your products work and what makes them so unique and creative.
Use photos for customer testimonials
How can you prove to your audience that your product is great and that it works? The answer is rather simple: reviews and testimonials. However, when the message is faceless and nameless, it will not be as convincing as you may think. Instead, add photos with the name and title of the reviewer to encourage others to make a purchase and drive more sales.
Make your e-commerce site mobile friendly
Many customers will choose to shop on your website using their mobile phones. This is the main reason why your site needs to be optimized for mobile devices. Failing to do so will cost you a lot of sales, especially when it comes to millennials. You can also consider building an app to make it even more easier for your customers to shop from you.
Offer more discounts & rewards
We are all looking for discounts when buying from our favorite brands. However, many businesses fail to offer enough discounts out of fear of losing on profit margins. The best way to deal with this is by jacking up the prices on products then putting them on sale. Sounds a bit deceptive? It is but it is a marketing strategy that actually works!
Bonus tip: Actively promote sales by breaking out huge offers during the holiday season.
Showcase your best selling items
Sometimes, your customers do not know what they are looking for and will need some direction. They will need you to guide them to which items they should purchase. Showcasing your best selling items will help them decide what they want/need faster. You can also use this section to promote the products with the highest profit margins.
Use FOMO to your advantage
Fear of missing out (FOMO) is yet another excellent tactic for increasing your e-commerce sales. Tell customers that you have limited quantities of a certain items to encourage them to make a purchase. By creating a sense of urgency, you will ensure that your customers will act rather than wait it out.
Be open to different payment options
In this day and age, everyone has a credit card. Right? Wrong! I still refuse to carry a credit card to this day out of my fear of overspending as I am a shopping addict! This is only one of the reasons why you should consider adding different payment options for your customers. Apple Pay and PayPal are two examples of alternative payment methods you could use. You can also go for cash on delivery if you can make it work.
Carefully consider your value proposition
What do your customers see when they first land in your website? The answer should be your value proposition. You need to capture your audience’s attention. Furthermore, you need to show your customers what makes you different from competition as soon as they visit your site. The better your value proposition is, the more you’ll be able to increase your e-commerce sales and keep your customers coming back for more.
Finally, it is time for us to hear from you! What do you do to grow sales on your e-commerce site? What strategies and tips have you tried, tested and benefited from? Please don’t hesitate to share with us your thoughts and experiences in the comment section below!