Tips for choosing an advertising agency for your business
Shopping for an advertising agency has changed dramatically since the 1960s. With the introduction of digital methods and huge advancements in technology, the advertising world has become more sophisticated and competitive.
Although some small businesses prefer to keep their advertising efforts in-house, most emerging firms prefer to build solid partnerships with well-known ad agencies to help guarantee growth and success.
But what do you need to know before choosing the right agency for your business? What are the questions you need to ask and the steps you need to take? Read more here as we fill you in and lighten the burden for you.
Steps for choosing an advertising agency:
Decide whether or not you need an ad agency
Before going out and hunting for an ad agency, you need to take the time and think what role the agency will play into your strategy and objectives. Whether you are branching out into new territories, redesigning your brand or planning for accelerated growth, you need to have all your ducks in a row before you start looking. Moreover, never make an impulse decision to work with an ad agency as you are going for a long-term strategic partnership and you should prepare for it.
Prepare a request for proposal
Now that you are sure you want to hire an ad agency, the next step is to write a request for proposal (RFP). In this RFP, you will share some information about your business as well as your advertising objectives. Furthermore, you will add any contractual stipulations and/or financial constraints you may have.
Bonus tip: Try being realistic about your vision. The more realistic your vision is, the easier it will be for the ad agency to deliver your needs.
Take your time searching
With an RFP ready, it is time to start your actual search. Remember that there are thousands of ad agencies out there and they come in different shapes and sizes. So instead of flying blind, ask people you trust for help and references. Moreover, reach out to media outlets to see which agencies work best for them.
Bonus tip: To narrow down choices, be sure to start with the size of the agency you will need. Not all large agencies will fit into your advertising needs. The same applies to smaller boutique agencies as well.
Do your homework before selection meetings
When you do your homework and come prepared, your meetings with potential ad agencies will be less intimidating. So make sure that you have all your questions ready and that you express your concerns honestly and openly. Moreover, discuss legal technicalities before the creative discussion begins then proceed to understand the creative capabilities of the agency you are meeting with.
Bonus tip: Don’t hesitate to ask for case studies and testimonials. These will help you further assess the team’s overall creativity style.
Finally, selecting the right advertising agency is a very important step for the growth of your small business. So take the time and put in the effort to make it a worthy investment.
Don’t hesitate to share this post with other small business owners and help set them on the right path to success.