B2B marketing strategies you should utilize for the holidays
The holiday season is just around the corner. If you own a B2C company, you probably focused all your marketing efforts towards steering your consumers to your store or website. However, if you own a B2B, you have much more work to do to utilize the full potential of B2B marketing and boost your growth rates during this blessed season!
So what are these tips and strategies we are talking about? And how will they affect your outcomes and success? Read more here to find out.
B2B marketing for the holidays:
Give the gift of content
The holiday season is a great opportunity for you to promote your products and services by giving the gift of content. Take some time to go over your most successful shares and posts in the past year. Then choose your top picks and revamp them into something new, unique and interesting. This could be a video you have posted or an infographic you have shared. Whatever it is you choose, just make sure that the result is engaging and appealing to your customers.
Furthermore, you can create new visual presentations for use both internally and externally. Or even edit an e-book you have previously published and break it down into shorter blogposts that can add value to your customers’ businesses and overall experiences.
The holiday season is a blessing but it is also a time of to-do lists, endless advertisements and other distractions. To make your business shine through the clutter, you need to make your presence stand out. One way to do this is by customizing your content and approach according to your buyers’ personas and targeted list segments. Make sure you take extra care in being respectful of your customers’ time by making your holiday messages clear and concise. Moreover, when possible, make it a point to indulge in the holiday spirit by sending out personal messages and giveaways to your loyal customers.
The holiday season is one of the best times to be social and engage your customers via social media. Use this to your advantage by keeping your social media accounts updated, fresh and engaging. The more active you are online, the more your brand and its offerings will be present in your customers’ minds. Additionally, create special offers for the holidays and make sure that your offers add value to your customers, their business and their lives.
Review & adjust
The end of the year is a great time for you to review your successes and failures throughout the year. It is also the best time to learn from your mistakes and use your knowledge to adjust your B2B marketing plans. Your communication plan should be clear and effective and should focus on maintaining solid relationships with your loyal clients and creating new ones with potential leads.
Finally, how do you utilize B2B marketing during the holiday season? What tips and strategies could you share with us and our readers? We are looking forward to hearing from you in the comment section below.