Tips for attracting clients with bigger budgets
Finding clients who value your expertise and can afford your services can be a difficult task. I know because I have been there and it wasn’t easy. However, when there is a will, there must be a way. And today, we will be sharing with you some tips and pointers on how to attract clients with bigger budgets to help you raise your prices and make a decent living.
Just sit back and enjoy this light and informative read.
How can you find & attract clients with bigger budgets?
Do not jump the gun
Before you start charging high prices for your services, you need to build your experience and portfolio. Even if you are good at what you do, no one will be willing to pay an arm and a leg for your services unless you can provide them with proof of your reputation or expertise. Be willing to start at the bottom and work your way up.
Increase your rates gradually
As you gain more experience and clients, you should gradually increase your rates. Why? Because if you don’t, people will assume that you are an amateur and will think of your services as a ‘too good to be true‘ deal. Your rates should match your skills, abilities, creativity, reputation and expertise. Simply put: ask for what your are worth.
Demonstrate professionalism & trustworthiness
Clients with bigger budgets need to see that you are professional and trustworthy. So make sure that your website has all the information they might need including your rates, testimonials and an FAQ page.
Match your services to your website design
Your website’s design also plays a big role in the clients you attract. So make sure that your design is simple, user-friendly and unique. Moreover, make sure that it reflects and matches the services you offer.
If you are advertising your services, make sure that you advertise them in the right places. Failing to target the right clients will probably leave you with clients who have smaller pockets.
Even if you are new at what you are doing, be smart about how you spin it to your clients. Your education and past experiences also count so make sure to shine a light on them.
Adjust your online and offline networking efforts in order to find your ideal clients and start up a conversation with them. Your ideal clients are those who want your services and are willing to pay good money to get them.
Stop charging by the hour
Instead of charging your clients by the hour, charge them by the value of solving their problems. When you charge based on the end result, you will end up attracting higher end clients.
Keep free services to a minimum
Free services, such as consultations, are meant to determine if you can actually help the client and lay the groundwork for your services. So do offer such services as a one time off. However, do not do it excessively because no one would be willing to pay for a service they are already getting for free!
What do you do to attract clients with bigger budgets? How do you set yourself apart from competition? Share with us your tips in the comment section below. Also, don’t hesitate to share this article with anyone who can benefit from it!